An SEO (Search engine optimization) is the process of making a website easier to locate, crawl, and categorize. You are trying to stand out among a thousand other businesses to your customers.
In any digital marketing strategy, SEO plays a key role. A good SEO makes a website rank on the first page of a search engine result page (SERP).
Generally, people scan and review the first two pages of a search engine result page. About 74% of consumers use search engines to find information regarding local businesses. Search engine optimization provides a good return on investment in comparison to other online marketing methods such as PPC, social media, and email marketing.
How Does SEO Works?
The search engines are not humans, but software that crawls web pages. Crawling, scanning, storing (or indexing), processes of action, measurements of relevance, and recovery are some of the activities that produce search results. When you calculate an excellence count, you’re calculating components of design rather than actions.
Some of the elements that contribute to a quality score are as follows:
- Domain name and URLs.
- Content of the page.
- Meta tag.
- Characteristics of Link.
- A user-friendly and accessible website.
- Page design.
Types of SEO(Search Engine Optimization) :
- Technical SEO.
- On-Page SEO.
- Off-Page SEO.
- Local SEO.
- Content SEO.
- Mobile SEO.
- E-Commerce SEO.
Among those the most important are Technical, On-Page, and Off-Page SEO.
The term technical SEO refers to the technical parameters that determine a site’s search engine visibility.
As part of technical SEO, a website must be crawled and indexed by search engine crawlers without any problems.
Technical SEO Factors :
- Verify and optimize your robots.txt so search engines can access your website correctly.
- Configure your preferred domain in the Google Search Console and add your website.
- Submit the XML sitemap to all major search engines.
- You should design a website that loads quickly on all devices, including desktops and mobiles.
- Make sure your URL structure and site structure are optimized.
On-Page SEO(Search Engine Optimization)
SEO on-page involves making a web page search engine user-friendly. Search engines look at an entire website, but rankings are performed at the page level.
Therefore, every page on your website must be optimized.
On-Page SEO Factors :
It’s important to approach this with the mindset that “Content is king.” You can optimize keywords, descriptions, and internal links to your content, but if the on-page content is poor, nobody will visit.
SEO remains focused on keyword optimization. As a result, the most targeted keywords are generally long-tail, which best fit today’s internet users’ search patterns. Identify your audience and the keywords they’re searching for; then write your website content based on their needs.
- Title Tag
Title tags refer to the titles of web pages. The most important on-page SEO factor after your actual on-page content. Also, keep your page title to 65 characters or less.
- Meta Description
The meta description is a short or relevant summary of what a particular page is about.
- Alt Text
An alt text (alternative text) describes a web page image. It is added to image <tag> in the HTML of the page.
Security on your site has never been more important, and enabling Secure Sockets Layer (SSL) technology is essential. Using SSL, you can be sure that no third party can get in between your web server and also the web server of your visitors, which ensures the privacy of any information entered on your website. Additionally, Google prefers to rank SSL-enabled sites.
- Page Performance
The performance of your website (and its pages) is also an important ranking factor on the page. Pages that take a long time to load or don’t render properly on the mobile rank lower in SERP.
- Mobile Friendliness
Having a mobile-friendly website is an important part of your online presence.
Off-Page SEO(Search Engine Optimization)
Off-page SEO refers to all the things you can do outside of your website to help you improve your SERP ranking, like getting backlinks from other websites. Off-Page SEO helps search engines understand what others think about your products, services, and website.
Off-Page SEO Factors:
The number of quality of backlinks you have got to your site, the more sites that are linking to your content, the more domain authority Google grants your site, boosting your ranking. Some link-building tactics are :
- Guest Blogging.
- Press Release.
- Guesting on a podcast.
- Hosting Events.
- Domain Authority
Domain Authority is measured by various factors, including how long you have had your name, the history of the name, the number of backlinks, and the number of 404 pages.
- Social Promotion
Social Media promotion will also help in boosting, and gaining more traffic.
- Local SEO
Online reviews on sites like Google My Business, and other review sites will help you boost your local SEO as they target your location.
One of the major differences between on-page and off-page SEO is that you can control the on-page optimization factors within your website. Off-site factors are more uncertain since you want to develop relationships with other webmasters to induce them to join your campaign.
The best results for your website cannot be achieved unless both on-page SEO and off-page SEO work together.