Digital Marketing Strategy Only as Good as the Tools You Use to Execute It Your digital marketing tools are only as effective as the strategies you employ to execute them. The right marketing software can make executing your marketing plan a breeze, improving productivity, saving time, and saving money.
To succeed in digital marketing, the most helpful tools must become integral to you. We’ve selected a handful of the leading digital marketing tools you should think about incorporating into your toolkit, and we’ve broken down the categories into various applications to make your search even more superficial. Let’s take a look.
Top 5 Digital Marketing Software Tools
SEMrush is an online advertising tool that specializes in search engine marketing. The tool implements options for keyword research, on-page SEO, link building, rank tracking, local SEO, and competitor SEO analysis. The tool also produces reports on keywords, enabling you to evaluate their relevance of them to various websites and then choose the best ones to advertise your site.
Pros:
- Easy to use for both clients and Managers
- Excellent Research Tools
- Historical trends research
Cons:
- Limited Student Access
- Poor user management
OptiMonk supplies a popup builder that allows you to create customized offers based on different stages of the customer journey. You can create your list by welcoming first-time visitors to your site with intelligent welcome popups, lucky wheel popups, and conversational popups, and it also offers these visitors smart product recommendations and shopping quiz popups.
Pros:
- Hundreds of templates
- Many options for Pop-Up Triggers
Cons:
- OptiMonk drinks its own kool-aid and overdoes it with pop-ups while you are trying to configure things.
- The way the pageview limits are counted forces plan upgrades regardless of OptiMonk’s effectiveness.
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Sprout Social is among the most powerful social media management and marketing platforms available. It offers comprehensive features to manage every aspect of your social media marketing from listening—in on conversations about specific brands and topics—to publishing to engagement to analytics. The listening tool allows you to listen to people in conversations to get insight into those trends and get guidance for your marketing strategy.
Pros:
- User-friendly publishing calendar.
- Easy to navigate interface.
- Robust reporting.
Cons:
- Expensive price Tag.
- Support can be slow.
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HubSpot is a powerful customer relationship management platform that comes with a bevy of services for advertising and marketing purposes. This includes email marketing, lead management, advertising management, and landing page reporting features. While most of these functions are accessible under the free plan, the marketing automation features are just accessible through the paid versions, which start at about $15 per month.
Using workflow software, you can automate routine processes and get started faster. For example, you can set up workflows that automate your email marketing campaigns so you can reach out at the right time to prospects based on numerous triggers. You can also create workflows to manage lead scoring, tailoring content and offers, and scaling your outreach efforts.
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Marketo specializes in automation software and helps you attract and convert prospective consumers and nurture existing customer relationships. It comes with intuitive segmentation and enables you to focus on your ideal audience. The platform lets you define workflow routines based on how numerous triggers and filters. It also scores your leads and takes relevant actions for you.
Marketo uses artificial intelligence to help you deliver the right content to the right individuals through the most appropriate channels. This individualized marketing makes it possible to enhance the user experience for every consumer and prospect by giving them offers that are most relevant to you.
Conclusion:
There are a lot of tools available that make automating different marketing activities easy, including many that make it easier for you to effortlessly create stunning landing pages. Have a look at our listing so that you can make a better sense of what you might be looking for, and evaluate your existing marketing toolkit to discover what you require.
