How do people spend most of their time online? Of course, on social media. Currently, Facebook has 2.4 billion monthly active users, a number that is expected to continue to rise in the coming years.
In a highly competitive environment, extending organic reach is becoming more difficult. While many will suggest you use a Facebook ads company to reach your audience, you should also continue using organic marketing methods.
In order to increase your organic reach, you need to understand Facebook’s News Feed algorithm, the strategies you can employ to get your posts ahead of your followers, and the paid options, if you want to run sponsored posts or Facebook ads.