What is CRM?
CRM, or customer relationship management, is a business strategy to improve customer satisfaction and loyalty. CRM systems are used to store and track customer data, including features like sales force automation, marketing campaigns, and customer service. By using a CRM system, businesses can better understand their customers and provide them with their needed products and services.
CRM is a system for managing customer interactions. It often uses data analysis about customers’ history with a company to improve business relationships with them.