Email marketing is a digital marketing strategy that uses email communications to promote products or services. Email marketing can be used to build relationships with customers, increase customer loyalty, or drive sales. Email marketing is a cost-effective way to reach a large audience, and it can be used to target specific groups of customers.
However, email marketing can also be a time-consuming and expensive endeavor. It is important to consider your goals and budget when planning your email marketing strategy.
What is Email Tracking Software?
Email tracking software is a tool that allows users to track the delivery of emails. It can be used to track the status of an email, such as whether it has been delivered, opened, or bounced. Email tracking can also be used to track the click-through rate of links in an email.
It can also provide information on the location of the recipient, the type of device used to open the email, and the time spent reading it. Email tracking can be used for both personal and professional purposes.
Email tracking software is typically used by businesses and organizations, but can also be employed by individuals for personal use.
How Does Email Tracking Software Work?
Email tracking software is a tool that provides the user with data about when and how often an email was opened, as well as what links were clicked on within the body of the email. This data can be used to gauge the effectiveness of an email marketing campaign or to monitor employee productivity.
To track emails, most email tracking software uses a “tracking pixel”. This is a tiny image that is embedded in the email. When the email is opened, the tracking pixel is downloaded from the server and registered as a “hit”. The software then records the time and date of the hit, as well as any other information about the email such as who it was sent to and what links were clicked on.
While some people argue that email tracking invades privacy, it can be a useful tool for businesses and individuals alike.
Benefits of using Email Tracking Software
- Increased Productivity:
Email tracking software can help businesses increase productivity by allowing them to see when emails are opened and how long they are spent. This information can help businesses decide where to allocate their resources more efficiently.
- Increased deliverability:
Email tracking software can help ensure that your emails are delivered to the intended recipient by providing delivery reports.
- Greater insight into customer engagement:
Email tracking software provides detailed information about how customers interact with your emails, such as which links they click on and how long they spend reading each email. This valuable data can help you tailor your future communications for greater engagement.
- Plan your follow-up emails:
Your follow-up email is just as important as your initial contact email. If you don’t plan you’re follow-up email properly, you could lose the lead entirely.
There are many email tracking software options available on the market, each with its own set of features and benefits.
Here are four of the most popular email-tracking software options:
GetResponse lets you create mailing lists and collect data from them. By using autoresponders, you can automate your emails and send newsletters to your subscribers. Your email marketing campaigns can also be analyzed and viewed for open rates, forwards, and click-through rates.
Key Features:
- Drag and drop email editor.
- Email templates.
- Email automation.
- Landing pages.
- Funnel builder.
- Track user behavior.
Pros:
- Large collection of templates.
- Advanced marketing automation features.
- Landing pages and conversion funnel.
Cons:
- The drag-and-drop feature had some limitations.
Pricing:
- 30 days free trial.
- List size determines pricing.
The SalesHandy email tracking tool is one of the most popular. You can track and schedule unlimited emails with it.
Key Features:
- Email sequences.
- Email tracker.
- Auto Follow-up.
- Linkedin email finder.
- Email warm-up.
- Email deliverability toolkit.
Pros:
- Tracking and monitoring email campaigns are very easy.
- Cost-effective tool.
- A useful tool for prospecting and relationship management.
Cons:
- Only allows CSV files.
Pricing:
- 14 days free trial.
- Starter Pack – $9/month.
- Outreach pack – $33/month.
The Klenty platform helps businesses automate processes related to email marketing, lead management, drip campaigns, cadence tasks, and prospect activity tracking.
Key Features:
- Email deliverability.
- Email personalization.
- Automation.
- CRM acceleration.
- Linkedin automation.
Pros:
- Create lots of follow-ups.
- Good for cold email campaigns.
- Schedule bulk emails.
- Daily reports of clicks, views, and open rates.
Cons:
- It’s a little buggy.
Pricing:
- 14 days free trial.
- Startup Pack – $45/month.
- Growth pack – $75/month.
- Enterprise Pack – $125/month.
Using EngageBay, you can generate leads, send emails, automate marketing, engage with customers, and manage your CRM from one place.
Key Features:
- Marketing automation.
- Email sequences.
- Autoresponders.
- Email monitoring.
- Engagement tracking.
- Email tracking.
- Email templates.
Pros:
- Easy to use.
Cons:
- Some missing features.
Pricing:
- Free Pack.
- Basic Pack – $11.99/month.
- Growth pack – $39.99/month.
- Pro Pack – $79.99/month.
Conclusion:
Email tracking software can be a great asset for businesses. By keeping track of customers’ interactions with emails, businesses can optimize their campaigns and better target their audiences. This type of software can also help businesses save time and money by automating email marketing tasks.
It allows you to see when your emails are being opened, who is opening them, and what links they are clicking on. This information is valuable for understanding your customers and tailoring your marketing efforts.
