Advertising agencies are under a lot of pressure to deliver results for their clients. To stay competitive, they need to be able to manage their campaigns effectively and efficiently. The right advertising agency software can make all the difference.
There are a lot of advertising agency software options on the market, so it can be tough to know which one is right for your business. Before making a decision, consider your needs and budget.
The good news is that there are plenty of affordable and effective advertising agency software solutions out there. With a little research, you should be able to find the perfect fit for your business.
What is Advertising Agency Software?
Advertising agency software is a type of computer program that helps advertising agencies manage their business. It can be used to track client information, create and manage campaigns, and measure results. Advertising agency software often includes features such as contact management, task management, and reporting.
The right advertising agency software can make a big difference in the way an agency does business. It can help them save time and money, while also providing better service to their clients. When choosing advertising agency software, it is important to select a program that will meet the specific needs of the agency. It can also help to streamline communication between agency personnel.
There are now many different types of software available to help agencies with everything from managing projects and clients to creating and executing campaigns.
Here is a list of some of the most popular advertising agency software:
List of Best Advertising Agency Software?
With Blue Winston, you can create text product ads and Smart Shopping campaigns for Google. It takes 5 minutes to create an ad for your product. An automated tool for creating and optimizing Google AdWords product ads based on XML product data.
Key Features:
- Budget management.
- Campaign analytics.
- Campaign management.
- Keyword research tool.
- ROI tracking.
- Multi-campaign.
Pros:
- Keep optimized and produce results.
- Easy-to-use.
- It’s a useful and effective tool for e-shops when setting up products and campaigns.
Cons:
- Not every functionality is easy to understand at the beginning.
- It lacks some of the features that competitors have.
Pricing:
- 30 days free trial.
- Depends on your requirement.
Scalify is a game-changing advertising suite that automates the process of launching, analyzing, optimizing, and scaling Facebook and Instagram ads. The Scalify platform lets you save time on time-consuming tasks and maximize ROAS at scale without increasing your CPR.
Key Features:
- Post scheduling.
- Retargeting Ads.
- Collaboration tool.
- Campaign management.
- Engagement tracking.
- Social media retargeting.
Pros:
- Easy to use.
- It integrates with GA and WooCommerce which allows analyzing the effects of Facebook campaigns more easily.
- Set up the ads in multiple tests.
Cons:
- Limited to Facebook and Instagram.
Pricing:
- Free trial.
- Basic Plan – $49/monthly.
- Pro Plan – $99/monthly.
- Agency Plan – Contact team.
Project. co helps small to large enterprises manage multiple aspects of projects, such as payments, tasks, time, people, and files. This software allows users to request electronic payment processing by credit card and generate automated invoices.
With Project. co, businesses can organize and view tasks in multiple formats, such as lists, calendars, and schedulers. The centralized platform also facilitates communication between team members and clients.
Key Features:
- Calendar management.
- Document management.
- Client portal.
- Data Import/Export.
- Deadline management.
- Commenting/Notes.
Pros:
- The progress of a project can be viewed in a variety of ways.
- This product is incredibly easy to use, and set up, and has amazing functionality.
Cons:
- Not every functionality is easy to understand at the beginning.
- Miss some of the features.
Pricing:
- 14-day Free trial.
- Team Pack – $10/monthly.
Using TimeHero, it is easy to plan the best time to work on daily tasks and projects. TimeHero will find the time in your calendar to accomplish to-dos, events, or entire projects. Your plan is reorganized as new tasks and meetings arise, and TimeHero notifies you if anything goes off track.
Key Features:
- Create subtasks.
- Calendar management.
- Client management.
- Assignment management.
- Portfolio management.
Pros:
- Get a better idea of the efficiency of managing an organization.
- A great tool to centralize all of our projects and keep the team on track.
- Manage each of the clients within their own projects and map out deployments with ease.
Cons:
- Miss some of the features.
Pricing:
- 7-day free trial.
- Basic Plan – $5/monthly.
- Professional Pack – $12/monthly.
- Premium Pack – $27/monthly.
Hippo Video is the next-generation video marketing platform for businesses. The Hippo Video platform enables sales outreach & marketing automation workflows to be personalized in-video & hyper-video.
For marketing, email campaigns, sales, and customer support, Hippo Video has custom workflows.
Key Features:
- Collaboration tool.
- Social sharing.
- Video streaming.
- Project management.
- Voice-over Audio.
Pros:
- The easy way to use it and to discover the way.
- It can be used for sales increase.
Cons:
- The video quality is limited to 720p.
- Some lag time in between uploads.
Pricing:
- 7-day free trial.
- Starter Pack – $19/monthly.
- Pro Pack – $40/monthly.
- Growth Pack – $65/monthly.
- Enterprise Pack – $99/monthly.
Conclusion:
Advertising agency software is a helpful tool for advertising agencies to manage their business. The software can help agencies keep track of their finances, clients, and campaigns. It can also help with planning and organization. Advertising agency software is a valuable resource for any advertising agency.
If you own or operate an advertising agency, consider investing in this type of software to help streamline your business and improve your bottom line.
