What Are Social Media Marketing Tools?
Social media has become an integral part of our daily lives in recent years. We use it to stay in touch with family and friends, share stories, and connect with other like-minded people. But what are social media marketing tools, and how can they be used to improve our lives?
Social media tools are applications that allow us to interact with others through online platforms such as Facebook, Twitter, and LinkedIn.
How Do You Use Social Media Marketing Tools To Improve Your Marketing Strategy?
In order to improve your marketing strategy, it is important to understand how to use social media marketing tools. Social media marketing tools can help you connect with your target audience, create and share content, and measure your results.
By understanding how to use these tools, you can create a more effective marketing strategy that will reach more people and have a greater impact.
Which Are The Best Tools For Social Media Marketing?
In order to make the most out of social media marketing, businesses need to use the right tools. There are a lot of different options out there, so it can be difficult to know which ones are the best.
In this article, we will take a look at some of the best tools for social media marketing.
List Of 4 Best Social Marketing Tools
Here is a list of the best and most effective social media marketing tools that will help you build your brand online and boost your engagement.
Let’s explore what these tools have to offer.
1. Brand24
Brand24 is a leading brand monitoring tool that helps measure the buzz around your company, product, or keyword. The tool allows you to manage online reputations, track marketing campaigns, track competitors, ask customers for feedback, and do social selling all at a reasonable price.
Top Features:
- It helps you identify sudden changes in the discussion volume chart in order to protect your company’s reputation.
- Customize your alerts according to your preferences.
- PDF, XLS, and infographic files can be exported.
- The tool offers a 14-day free trial.
Pros:
- A user-friendly platform.
- Coordinated follow-up process.
- A real-time monitoring system.
- Quick to set up.
Cons:
- Instagram Tracking.
- Tracking Setup.
Pricing:
- Individual Plan – $49
- Team Plan – $99
- Pro Plan – $149
- Enterprise Plan – $249
2. StoryChief
StoryChief is designed specifically for B2B marketing teams and content agencies. You can focus on growing your business through content marketing with StoryChief.
To boost your audience and generate more leads, centralize and distribute your social media content.
Top Features:
- One-click distribution to all social channels.
- Collaborate seamlessly among all content stakeholders (and agencies).
- Schedule feature posts and updates.
- Analyze campaign success.
- Organize all your photos and videos.
Pros:
- Publish seamlessly across various accounts.
- User-friendly UI.
- Post scheduler.
- Tools for team management.
Cons:
- No room for custom code.
- Sometimes it is difficult to schedule video social media posts.
Pricing:
- 14-day free trial.
- Team – $100/monthly.
- Team Plus – $180/monthly.
- Agency – $350/monthly.
3. SmarterQueue
SmarterQueue is an online scheduling tool that engages the world of social media for businesses.
With over 3500+ brands already using SmarterQueue, it has proven to be a right fit for savvy marketers, entrepreneurs, influencers, and businesses.
Schedule your content easily with this tool. Using SmarterQueue, you can manage your queue and posting schedule in real-time.
Top Features:
- For small businesses.
- Social media monitoring.
- ROI Tracking.
- Campaign Management.
- Post scheduling.
- Multi-account management.
Pros:
- Scheduling of evergreen content automatically.
- Supports all types of images and video files.
- Unlimited shared logins.
- Works with all social media platforms.
Cons:
- Collaboration features like workflows and assignments are lacking at the enterprise level.
- Scheduling for YouTube is not available.
- The number of posts is limited, but the number of comments is high.
Pricing:
- 14-day free trial.
- Solo – $23.99/monthly.
- Custom – $23.99/monthly.
- Business – $39.99/monthly.
- Agency – $81.99/monthly.
4. Cloud Campaign
Cloud Campaign lets marketing agencies manage multiple social media accounts, including brand workspaces, taggable content libraries, client access portals, and client reports, all at scale.
Top Features:
- Keyword Filtering.
- Multi-account management.
- Analytics.
- Content Management.
- Automated Publishing.
Pros:
- Cloudcampaign is set up like a calendar and it is very easy to see if your client has approved or disapproved of the posts you created.
- The analytics and reporting features give great insight that allows you to organically improve your reach.
Cons:
- Posting videos sometimes is challenging.
- Frequently disconnects our accounts.
Conclusion
Social media marketing is a powerful way to connect with customers and promote your brand. By using the right tools, you can create a successful social media marketing campaign that will reach your target audience and help you achieve your business goals.
These platforms help businesses keep track of their social media accounts, post updates, and content, and engage with customers. For businesses looking to get the most out of social media marketing, these platforms are a great place to start.
